Matthias' creative practice is based on an integrated approach that flexibly combines creative disciplines, methods and ideas. There is no fixed approach, as each project requires a different iterative process, specific methods and deliverables. Grounded in research and informed by current cultural phenomena, Matthias brings together intuitive ideas and experimentation in a strategic way, working collaboratively to develop creative concepts and implement them in a highly aesthetic way. His practice ultimately translates into commercial brand identities, publications, digital interfaces, marketing and service strategies, as well as artistic research projects.