Brand Identities & Assets
Addressing the often overlooked human labor involved in the development and operation of artificial intelligence systems, while drawing inspiration from "punch cards", a foundational technology in the early days of computing.
Development and supervision of the brand’s visual communication (imagery, graphics, typography) for the seasons Autumn/Winter 2019 to Spring/Summer 2021, including 360 campaign visuals for retail and e-commerce, strategic development and creation of weekly newsletters, advertisements, product shoots, set design, print products and screen design. Furthermore, coordination of the interdisciplinary team of copywriters, illustrators, photographers and designers.
Editorial content for the launch of the Adidas Prophere, highlighting its bold design and exaggerated sole through a dark scene surrounded by powerful lighting effects..
Accompanying information cards for the French luxury house.
Refinement of the visual communication and strategic positioning of the Bel Epok agency in close collaboration with the management. Responsible for the redesign of the visual identity, including external communication assets (presentation templates, logotypes, stationery and printed materials, etc.), the conception of the social media strategy, as well as the redesign and development of the agency’s website.
Introducing this season’s curated collection of luggage, bags and accessories in seasonal hues as well as timeless classics.
Logotype and Typography for the innovative dog care brand.
Documenting a turning point for the family-owned manufacturing company in Sauerland, Germany.
Summer-themed key visual as part of refreshing the brand assets of the historic Cologne-based fragrance brand 4711.
Visual Identity and Web Design for the up and coming fashion brand Marke; presenting Marke’s versatile and expressive collection in a brutalist way, leaving room for the brand’s creativity.
Logo redesign for Sneakers Magazine as part of their digital relaunch. The logo features a geometric sans serif font with alternate glyphs as a reference to their former identity as well as the broader theme of hype culture.
Matthias' creative practice is based on an integrated approach that flexibly combines creative disciplines, methods and ideas. There is no prescribed approach, as each project requires a different iterative process to come to life and successfully fulfill its purpose. Grounded in research and informed by current cultural phenomena, Matthias brings together intuitive ideas and experimentation in a strategic way, working collaboratively to develop creative concepts and implement them in a highly aesthetic manner. His practice ultimately translates into commercial brand identities, publications, digital interfaces, marketing and service strategies, as well as artistic research projects.