End of 2017, Adidas released their brand new sneaker model Prophere. To introduce this new silhouette to the public, Photographer Manuel Mittelpunkt was asked to create additional social media and editorial content. For this purpose, I was commissioned to develop a visual concept, which works for both moving and static images.
The Adidas Prophere distinguishes itself with an aggressive and bold aesthetic, which should be reflected in the visuals. To highlight the character of the shoe and its exaggerated sole, we decided on a dark scene surrounded by forceful light effects.